You’ve Got the Images… Now What?
What to Do With Branding Photos
One of the most common things I hear after a branding session is:
“I love these images… but now what do I do with them?”
If that sounds familiar, you’re not alone.
Many business owners invest in branding photos and then freeze, unsure how to actually use them strategically. That’s exactly the problem we help solve. Your branding images aren’t meant to live in a folder on your computer. They’re meant to work for you.
Let’s walk through how to confidently use your branding images after your session — and how Michele Kipplen Photography supports you every step of the way.
Start With Your Website
(Your Digital Home Base)
Your website should always be the first place your branding images live. This is where potential clients decide if they trust you.
Use your images to:
Refresh your homepage hero image
Update your About page with images that show you in action
Add lifestyle imagery to service pages
How we help:
We photograph with your website layout in mind — wide crops, negative space, and vertical options so your images fit naturally into web design.
Create Consistent Social
Media Content (Without the Stress)
Your branding session is designed to give you months of content, not just one post.
Ways to use your images:
Profile photos across platforms
Behind the scenes posts
Educational posts paired with a tip
Promotional graphics without feeling salesy
How we help:
We intentionally capture a variety of expressions, crops, and scenarios so you’re not posting the same photo over and over again.
Show the Human
Side of Your Business
People connect with people — not logos.
Use branding images to:
Tell your story
Share what a typical workday looks like
Highlight client interactions or process shots
How we help:
We guide you through natural poses and interactions so your images feel authentic, not staged or awkward.
Use Images in Marketing
Beyond Social Media
Branding photos are powerful well beyond Instagram.
Use them for:
Email newsletters
Blog posts (like this one!)
Presentation slides
Digital ads
Print materials
How we help:
We capture clean, versatile images that work across platforms — horizontal, vertical, and cropped for flexibility.
Support Your Sales
& Expertise Visually
Your images should reinforce your credibility.
Use them to:
Support educational content
Add trust to sales pages
Elevate speaking engagements or workshops
How we help:
We coach expression and posture so your images communicate confidence, approachability, and professionalism.
Tell a Bigger Brand
Story With Variety
A strong brand isn’t built on one image — it’s built on visual consistency with variety.
Mix in:
Wide environmental shots
Detail shots
Fun, personality-driven images
How we help:
We plan your session intentionally so you walk away with a complete image library, not random photos.
This Is Where Most People Get Stuck
— and Where We Step In
The biggest mistake isn’t investing in branding photos — it’s not knowing how to use them.
That’s why our branding sessions aren’t just about taking photos. They’re about:
Planning images with purpose
Creating content that fits your business goals
Making sure you feel confident using your images everywhere
Your Images Should Work as Hard as You Do
Your branding photos should support your marketing, your message, and your confidence long after your session is over.
If you’ve been sitting on images unsure how to use them, or if you’re planning a session and want clarity from the start, that’s exactly what we’re here for.
Let’s create images with intention — and a plan to actually use them.